Pura Vida is a concierge service offering only the best in vacation rental management. We specialize in creating amazing experiences for our guests and owners alike.

Because we are a boutique service, we can take the time to ensure that every detail is attended to from the moment of booking all the way through departure and everything in between!

We maintain a standard of excellence by providing quality well maintained properties only. Our homes are professionally cleaned and sanitized between each guest! We take personal responsibility to ensure all necessary maintenance to the properties is attended to quickly and professionally. Our Gold Standard service is sure to keep guests and owners delighted time and time again.

Whether travelling to the area for business or pleasure, staying only a few days or a few weeks; Guests can be sure to be wowed during their stay! Our goal is to exceed expectations. Our owners can sit back, relax and be confident our guests will enjoy making the best memories during the time spent at their homes.

Pura Vida - Concierge Services

What I Do

My focus is to create a symbiotic relationship between vacation rental home owners and travelers to my area. Having 32 years of experience in the industry my goal is to delight both my guests and my owners thereby creating amazing experiences for everyone!

  • Provide unique well maintained properties guests will enjoy staying at.
  • Offer easy booking experiences and seamless checking in/out processes.
  • Take a personal approach to each property.
  • Staging and photography
  • Work with local companies to provide services for maintaining the properties.
  • Making Vacation Rental ownership effortless and rewarding.
  • Ensuring each guest has confidence in knowing I will be available for them during their stay should they need anything.

Booking Listings

As a Florida born resident of Pinellas County, I take pride in my knowledge of the Tampa bay area. Helping to create amazing experiences for visitors is something I am excited about. Whether it is your first time here or you are just looking for a new experience, I hope you will take the time to look at the properties I have to offer. If you are a homeowner in the area in need of help with your vacation rental, please do not hesitate to contact me directly to hear more about the services I can provide.

St. Petersburg

  • Urban Get-A-Way in Historic St Pete EAT SHOP PLAY!

    This stylish updated Urban Get-A-Way is just the place for your next family vacation! It features all new furnishings with industrial decor. Enjoy back yard BBQ's or a game of bocce ball when not out exploring. All three bedrooms have green tree infused mattress for the perfect nights sleep after a long day of play.

Indian Rocks Beach

  • "Beach SUN-sation" Upscale Oceanfront Corner Unit!

    According to Coastal Living Magazine, Indian Rocks Beach is one of the best and most romantic beach destinations! The food is spectacular and the locals are laid back. From this property you can walk to lots of restaurants and bars or simply stay in and enjoy the sunset from your private balcony. If you are not familiar with IRB, be prepared to enjoy the ABSOLUTE coolest beach community in Florida.


  • Gulfport Get-a-Way with Artsy Charm! Pets Welcome!

    This lovely home is located on the cusp of Gulfport and Pasadena. Centrally located to the beaches as well as the bay! The downtown waterfront area of Gulfport is just a few minutes away. Here you will find great restaurants serving local cuisine as well as cute artsy shops and local entertainment. There are several gulf beaches within 15 to 20 minutes drive or simply enjoy a barbeque in the lovely park-like private back yard. If living like a local is what you desire, choose this home for your next summer vacation!

Skyway Marina

  • Sea Escape - Condo w/ Pool Hot Tub & Private Beach

    Imagine yourself pool side with a drink in your hand watching our amazing sunsets we are so fortunate to have in this area. The main pool is located adjacent to the private beach situated on Boca Ciega Bay... complete with Tiki Huts! Enjoy a game of Tennis or Racquet Ball on the community courts or have a leisurely stroll around the pristine manicured grounds. After a day of play in the sun or on the water, you can kick back and relax in this calm, stylish space. Book now and start enjoying!

St Pete Beach

  • Paradise Sol-2Bd/2Ba Condo on Golf Course Near Beach

    Updated 5 Star rated, stylish condo located right on the Golf Course of Isla Del Sol! Consider this your personal invitation to escape to a vacation paradise near St Pete Beach! We provide the paradise, but it's up to you to come up with the excuse to escape!

    If casual relaxing accommodations are your desire, topped off with a spectacular direct Golf Course View, we welcome you to have a look at what we offer.

Old Northeast

  • Boho Bungalow - Cool Garage Apartment Near DTSP!

    FUN DAYS, QUIET NIGHTS! Private detached backyard garage apartment with quiet A/C, upgraded flooring, and furnishings. The 2 room studio offers a kitchen/dining/living area and a queen bedroom with full en suite bathroom. Outside, find a sunny patio adorned with tropical plants. The grill and patio furniture are yours to use. 1221232Best of all, the location, centered in the Old Northeast District near downtown!


I have worked with Sharon for approximately 18 months, during which time she has acted as the property manager/ concierge for my condominium, which is rented out as an AirBnb.

Sharon has an excellent track record with our clients, responds to them in a very timely manner, has great rapport, handles disputes fairly, and generates repeat business through her ability to serve them well.

I have found working with her to be such a seamless experience. She handles our finances meticulously, provides detailed reports of all of our transactions, and generally takes all of the weight off our shoulders. She treats our property like she would her own.

If given the opportunity, we would purchase another property and have her manage it without a second thought. Her business savvy and knowledge of the industry has made working with her a very lucrative venture for both of us. ”

Rebecca McDonagh

I purchased a property in St. Petersburg specifically to use as a short term rental and because I live 2,000+ miles away the manager is super critical to the successful operation of the business. Sharon and her team have exceeded my expectations in every way & I don't throw that out lightly.

Sharon adopts an ownership mentality and that shows through in her personal touches, working with vendors to get the best price/value, interaction with guests and care that she takes in making sure the property is maintained by doing all the little things that most managers wouldn’t have time for.”

Darrin Jaszkowiak

I purchased my St. Petersburg condo with the intention of renting it out long term, but instead I was fortunate to run into Sharon. She has truly turned my investment into a successful short term rental.

The reviews I have received from former guests have all been excellent. Sharon keeps the place clean and cares for it like it is her own place. She is always available and quickly responds to guests and myself when needed.

Annika Samuelsson

My wife and I bought a house 4 years ago hoping to rent it out. We needed someone to manage our property since we had no experience renting a vacation home and we lived in another state. We were introduced to Shari by our Realtor and she has been managing our property ever since.

We have been extremely happy with her as she has handled everything for us from booking rentals to addressing any concerns from the customers to handling any problems with our house itself. Shari has numerous contacts including handymen, electricians and plumbers that can address any issues in a very timely manner.

We wouldn’t have had the success and peace of mind without Shari and are very grateful to have her as our manager.”

Steve & Erika Gardner

Shari is wonderful. She is a true professional.

Her experience in managing her business comes through in the deftness with which she handles the guests and their needs. She is mindful of the community at large, and super responsive to her guests and to her owners. We are extremely happy with her management of our property. We highly recommend her services! ”

Reena Gulati

We have used Pura Vida Concierge Service for over a year and are extremely pleased. Sharon and her team keep our property in excellent condition, and we believe that the reason for our almost-perfect ratings is due to Pura Vida's management. We know we can depend on them to take care of emergencies that come up in addition to regular maintenance issues. In short, we highly recommend Pura Vida.”

Diane Kopelman

    Contact Me

    Please feel free to contact me if you would like to hear more about how I can help you with your short term rental property or if you are a traveller with questions about the area.